Joseph Estrada was still president then, and everyone was having a great time poking fun at how he spoke English. Ramirez said that it all started with her being a fan of a then previously-unknown-outside-the-internet-world humorist who called himself “Bob Ong”. What the owners did not count on was their new publishing manager’s uncanny skill to pick out winners. To go into book publishing was primarily a business decision in the beginning,” Ramirez explained. “They wanted to keep the machines running. Tomas has just finished her stint when she joined Visprint, which, at the time, was, not surprisingly, mainly a printing company. The communication arts graduate from the University of Sto. Nida Ramirez is the 30-something whiz behind Visprint and its success.

Correction: quality Philippine literature. Fortunately, what this small publishing house with a rapidly spreading positive reputation and growing market wants anyway is to produce quality books. In the case of the small publishing house Visprint Inc., either action is fine, just so long it gets the public to read. It’s long overdue that publishers in the Philippines be cited (or condemned, depending on your perspective) for their role in promoting Philippine literature. On the other hand, does anyone think of the publisher, or the process of how the work of the author ended up being published? No, or at least hardly ever. When a new book comes out, everyone cheers the author and congratulates him or her for producing work– true? Yes. MANILA - Behind the success or notoriety of the latest book title is a publishing house, except of course in cases when the book is self-published. Is there a way of combining what is popular and what could be considered as a quality book in contemporary Philippine Literature to encourage more readers?

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